Hi, I’m Phong, a Melbourne based Senior Product Designer

I design accessible, human centred digital experiences that respect user psychology, simplify complex systems, and turn friction into measurable business growth.

Featured projects

Image of credit card application screens on a phone

NAB: Building a Unified White Label Lending Platform

Making a major bank migration feel seamless for hundreds of thousands of customers.

See the project

NAB: Building a Unified White Label Lending Platform

Making a major bank migration feel seamless for hundreds of thousands of customers.

See the project

Image of Westpac credit card application pages on a phone

Westpac: Optimising the Credit Card Acquisition Funnel

Reducing a 5-day credit card application process to just 5 minutes, through strategic UX design.

See the project

Westpac: Optimising the Credit Card Acquisition Funnel

Reducing a 5-day credit card application process to just 5 minutes, through strategic UX design.

See the project

Clients I've worked with

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch