Hi, I’m Phong — a senior product designer in Melbourne

Untangling complex systems into human-centred experiences that feel like second nature.

Featured projects

Mobile and desktop screens of successful redesign of P&O’s contact us page

P&O Cruises: Helping passengers help themselves

CRO & Experimentation

A/B Testing

When call centre queues spiralled, I reshaped the Contact Us page around real user mindsets. Cutting wait times and frustration in one careful redesign.

See the project

P&O Cruises: Helping passengers help themselves

CRO & Experimentation

A/B Testing

When call centre queues spiralled, I reshaped the Contact Us page around real user mindsets. Cutting wait times and frustration in one careful redesign.

See the project

3 mobile screens showcasing a concept for R.M. Williams

R.M. Williams: Guiding curiosity through a quiet redesign

CRO & Experimentation

Information Architecture

Persona-driven choice architecture that helped 124k monthly users discover what they didn’t know they were looking for.

See the project

R.M. Williams: Guiding curiosity through a quiet redesign

CRO & Experimentation

Information Architecture

Persona-driven choice architecture that helped 124k monthly users discover what they didn’t know they were looking for.

See the project

Clients I've worked with

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch

Interested in connecting?

Feel free to contact me if having you have any questions, or just want to say hello.

Get in touch